Spotify has been making massive moves in the podcast space for a while now. Over the past four years, Spotify has spent over $1,000,000,000 on podcasts. (That’s ONE BILLION if you don’t have time to count the zeroes.)
Their newest partnership marks another big step by the audio giant.
SPOTIFY PARTNERS WITH RIVERSIDE
On April 21st, Spotify announced a partnership with Riverside.FM – the popular online recording studio used by many notable podcasters including GaryVee, Jay Shetty, Guy Raz, Kinsey Grant, and more.
The press release reads,
“Starting today, we’re expanding Video Podcasts on Spotify to all creators in the U.S., Canada, New Zealand, Australia, and the U.K. Creators will have the ability to upload their video content to Spotify through Anchor as easily as they already publish audio.”
It continues –
“Today we’re also kicking off a partnership with Riverside, the go-to platform for remote recording. The integration enables creators to record and publish video content for free with Riverside with a quick distribution path to Spotify via Anchor.“
WHO CAN USE THIS NEW FEATURE?
Anchor.FM was acquired by Spotify in 2019 when the company spent over 340 million to acquire that company as well as podcast network, Gimlet.
According to Anchor’s FAQ, it unfortunately seems like that specific podcast hosting platform is the only way for creators to upload video content to Spotify.
HOW DO YOU POST A VIDEO PODCAST TO SPOTIFY?
If you already use Anchor, they’ve provided a simple two-minute walkthrough video that explains the process. It’s fairly comparable to the process of uploading video content to YouTube.
WHAT DO YOU THINK?
While the partnership between Spotify + Riverside.FM is an exciting one, the exclusivity to Anchor is likely a turn off for many established podcasters who utilize other platforms. Do you already use Anchor? Is this partnership enough of a motivation to prompt you to switch?
Let us know what you think!